How Outkast rewrote hip-hop’s fashion rules

Outkast didn’t just change music, they changed the look of hip-hop. Style anthropologist Darryl Lesure breaks down how André 3000 and Big Boi blended avant-garde flair with Southern streetwear, creating a fashion legacy as bold and genre-defying as their sound. From turbans and fur coats to Ivy League prep and braided hair, their evolution tells the story of Atlanta, individuality and “so fresh and so clean” confidence. Credits: AJC | Getty Images | @OutkastOfficial_, @consequencevideo, @RecordingAcademy/Youtube | @bigboi, @outkast/Instagram | Michael Blackshire, Sunny Song, Eric Williams/AJC | Robb D. Cohen, Ryan Fleisher for the AJC | AP | @rockhall/Instagram