Why families are traveling to Atlanta to see Black Santa

Families are traveling from across metro Atlanta for a photo with Black Santa. At Greenbrier Mall, Black Santa isn’t just spreading holiday cheer he’s creating moments of representation, joy, and affirmation for kids and parents alike. For many families, this isn’t just about a Christmas picture. It’s about seeing yourself reflected in holiday traditions, making memories that last for generations, and reminding kids that magic can look like them too. Credits: Getty Images | @cocacolacompanyuk/YouTube | @rottentomatoesclassictrailers/YouTube | Dion Sinclair | Ebony Magazine | Jet Magazine | Newspapers.com